Content distribution is a highly effective form of online marketing. Internet marketers and SEO gurus alike know that marketing
with articles is a terrific way to build backlinks, drive traffic and improve your search engine results. But it’s not magic. It starts
with distributing high-quality, informative and well written content that appeals to your target market.
The best approach is to write about what you know. When you write with clear knowledge and passion about a particular topic, it comes
through in the finished piece. You don’t have to worry that you aren’t a “trained” writer; just write from what you know and let it flow.
Of course, it’s a good idea to have someone else read over your articles, to catch any mistakes or unclear wording.
If you run a business, imagine yourself talking to a potential customer. What information would you share? What would you want them to
know about the industry? What advice would you give? These are all great topics for articles, and you can generally write them without
having to do much research.
If your site has an FAQ section, you may already have a great start on a series of articles. Take a few of your top FAQs and write articles
thoroughly explaining your answers. This can be a great way to share your knowledge base with potential customers.
Just remember...this is not the place for advertising or blatant self-promotion. The key to a good article is to share useful information. Avoid
talking about yourself, your business or your products. Save that copy for the About the Author box at the end of the piece. This is where you
get to “advertise” and post a link back to your site.
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